5 week I School Project I Brand Redesign
This project involved a comprehensive redesign of Franke's brand image and the creation of product design guides Franke is a global leader in kitchen and bathroom solutions rented for its quality and innovative products. The redesign refreshed Franke's visual identity to emphasize seamless integration, sustainability, and family oriented innovation
By reimagining key elements through new brand values to technical renderings and product aesthetics to the overall brand manual, the project set a new direction for Franke's integrated kitchen solutions
By reimagining key elements through new brand values to technical renderings and product aesthetics to the overall brand manual, the project set a new direction for Franke's integrated kitchen solutions
and enhanced its market positioning.
RESEARCH PHASE FOR NEW BRAND BOOK
This was a collaboration phase with William Roskear & Isabelle Kemi.
BRAND BOOK RESULT
ADDING AND REDESIGNING NEW PRODUCT BASED ON BRAND MANUAL
REDESIGN PROCESS
REDESIGN RESULTS
Using Rhino, Keyshot & Photoshop
POSTER RESULT SENT TO FRANKE HEADQUARTERS
